From Ervin / 1 min read
Stop Measuring a Book Only by Copies Sold
Book sales are one measure. Ervin explores how a book can also introduce your ideas, clarify your work, and begin a conversation.
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A note from Ervin
I think people calculate the value of a book incorrectly. They ask: “How many copies will I sell?”
That's important. But it's only one number. What if your book gets you one new consulting client?
One paid speaking engagement? One corporate workshop? One podcast appearance that introduces you to thousands of people?
One partnership? One coaching client every month? The economics start looking very different.
I'm an author and a coach. I want people to think beyond royalties. Your book can be a product.
It can also be the front door to everything else you do.
