Business · 2 min read
Founders: document the ugly middle.
Capture decisions, customer questions, and changing assumptions before the polished story replaces the useful one.
Read article →3 journal articles
Founder stories and practical frameworks
Document decisions, explain your methods, and turn real business experience into useful writing.
A useful founder story keeps the uncertainty that existed before the outcome was known. The articles here explore how to record decisions, make progress visible, and describe a framework without turning one experience into a universal rule.
Keep an evidence log beside your draft. Separate what happened from what you think it means, and give readers enough context to judge whether a lesson applies to their own situation. The goal is a record someone else can learn from.
Download the Evidence Log →Read this collection
3 results
Business · 2 min read
How to build a useful framework from experience
Explain where your method applies, show its reasoning, test it with a reader, and make its limitations clear.
Read article →Business · 2 min read
How to write an honest build-in-public update
Document real decisions and observations, separate evidence from interpretation, and leave the next question open.
Read article →Questions to begin with
What belongs in a founder decision log?
Record the problem, options, available evidence, choice, and review date. Add the outcome later without rewriting the original reasoning.
Does every update need a milestone?
No. A real question, a tradeoff, or a change in understanding can be useful. Describe only what you can support.
How do I explain a framework responsibly?
Name its context, show the reasoning, include an example, and explain where another approach might be needed.
A book to continue with
Follow the next question through Ervin’s collection.
Execution · Mental mastery · Lived philosophy
The Philosophy of Proof
The broader blueprint connecting daily gifts, self-proof, purpose, mental mastery, and lived philosophy.
Explore the book →Reading companion →1 item · Starting at 1 · Swipe, scroll, or use the arrows